Livia Giuggioli, the ex-wife of actor Colin Firth, has canceled a planned visit by Gwyneth Paltrow to her farm in Italy.

The decision comes after Paltrow appeared in an advertisement for an Israeli property company, a move Giuggioli described as "disgusting" and "completely unacceptable."

Giuggioli, 56, who co-founded Quintosapore, a sustainable farm on the Tuscan-Umbrian border, announced the cancellation in an Instagram video on Friday.

Paltrow was scheduled to participate in a "soil-to-fork farm experience" at the property.

Giuggioli, an eco-fashion campaigner, has advocated for a boycott of Israel due to its military actions in the Middle East.

This development matters to audiences because it highlights the increasing scrutiny celebrities face regarding their endorsements and political stances, particularly concerning the Israeli-Palestinian conflict.

In her video, Giuggioli questioned Paltrow's awareness and motives, stating, "Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege.

How detached are you from reality?

You’re either so detached that you need to be cancelled, because you live in another world, or you’re actually a really, really nasty person.

Or you are stupid.

Which are you, Gwyneth Paltrow?"

The advertisement, released earlier this week, features Paltrow waking in a high-rise apartment and discussing the benefits of living near a park before instructing a driver to take her to a luxury residential development in Herzliya, Israel.

Social media reactions to Paltrow's involvement have been mixed.

While some users criticized her for promoting a development in Israel, with one X comment suggesting a boycott of her work, others praised her for not succumbing to pressure.

One X user commented, "Putting your name anywhere near Israel is supposed to be a career risk now.

That is the entire goal of the pressure, to make basic association feel radioactive."

Paltrow, who has a Jewish parent and is married to a Jewish man, has previously spoken about her Jewish heritage and expressed support for Israeli hostages taken into Gaza.

Colin Firth, who was married to Giuggioli for 22 years until 2019, starred alongside Paltrow in the film *Shakespeare in Love* and remains closely associated with the farm.