Masters of the Universe Faces Box Office Challenges with $29.3 Million Opening
The highly anticipated live-action reboot of *Masters of the Universe* has debuted with a North American box office take of $29.3 million during its opening weekend.
This figure, combined with an overseas start of $25 million, brings its global opening to $54.3 million.
The film, which reportedly carries a $200 million budget, faces an uphill battle to achieve profitability in its theatrical run.
Despite a warm reception from He-Man fans, the initial box office performance suggests that *Masters of the Universe* may struggle to warrant a follow-up, especially when compared to its substantial production cost.
The film's performance is a key indicator for Amazon, which will be monitoring its streaming numbers closely once it arrives on Prime Video.
Kevin Wilson, MGM Studios' Head of Domestic Theatrical Distro, offered a positive outlook, stating that the weekend represents a "very solid start" for *Masters of the Universe*.
Wilson also highlighted the "passionate, multigenerational audience response" and praised director Travis Knight and the team for delivering "something truly special."
## Box Office Landscape
The film's opening places it second at the domestic box office for the weekend, behind *Scary Movie*, which opened with $55 million domestically and $50.5 million overseas, for a global total of $105.5 million.
This outcome is notable given that *Masters of the Universe* was anticipated by many to be one of the summer's major blockbusters.
Other films in the top ten included *Backrooms* ($25.9 million), *Obsession* ($25.6 million), and *The Mandalorian and Grogu* ($10 million).
The latest Star Wars movie, *The Mandalorian and Grogu*, has also faced challenges, dropping 59% in the U.S.
during its third weekend and accumulating a domestic total of $155 million and a global total of $293 million.
This positions it to potentially become the lowest-grossing Star Wars movie, behind 2018's *Solo: A Star Wars Story*.
## About the Film
Directed by Travis Knight, *Masters of the Universe* brings the iconic franchise back to the big screen.
The story follows Prince Adam (Nicholas Galitzine) as he returns to Eternia after 15 years, finding his home under the tyrannical rule of Skeletor (Jared Leto).
To save his family and world, Adam must unite with allies like Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba) and embrace his destiny as He-Man.
Key points
- The live-action reboot of Masters of the Universe grossed $29.3 million during its opening weekend at the North American box office.
- With a reported budget of $200 million, the film's global opening stands at $54.3 million, including $25 million from overseas markets.
- MGM Studios' Head of Domestic Theatrical Distro, Kevin Wilson, described the opening as a "very solid start" for the film.