Masters of the Universe Reboot Receives "B" CinemaScore Amidst Box Office Challenges
The new live-action reboot of "Masters of the Universe" has garnered a "B" CinemaScore from audiences, a rating that often indicates a challenging path for box office success.
This audience reception comes as the film faces a tough opening weekend, projected to be significantly outpaced by "Scary Movie" at the North American box office.
Market research firm CinemaScore surveys moviegoers on opening night, asking them to rate films on an A+ to F scale.
While a "B" might not sound poor, it positions "Masters of the Universe" alongside other films that struggled to meet commercial expectations, such as "Green Lantern," "The Marvel," "The Flash," and "Batman v Superman: Dawn of Justice." This initial audience feedback is crucial as it can influence future box office performance through word-of-mouth.
Directed by Travis Knight, the film is currently estimated to achieve a $31.1 million opening weekend, following a $12.1 million gross from its first couple of days.
This figure places it well behind "Scary Movie," which is eyeing a $52.7 million debut.
The global debut for "Masters of the Universe" is anticipated to be less than $50 million, falling short of the "Barbie for boys" success that Mattel and Amazon MGM Studios reportedly hoped for.
With a reported production budget of $200 million, a sequel appears unlikely without strong positive word of mouth to boost its performance.
On Rotten Tomatoes, the film holds a 66% critical score and an 88% audience score on the fan-generated Popcornmeter.
The movie features Nicholas Galitzine as Prince Adam/He-Man and Jared Leto as Skeletor, with a supporting cast including Camila Mendes as Teela, Idris Elba as Duncan/Man-At-Arms, Alison Brie as Evil-Lyn, and Morena Baccarin as The Sorceress.
The film is now playing in theaters.
Key points
- The new Masters of the Universe film has received a "B" CinemaScore from moviegoers.
- The film is projected to open with $31.1 million at the North American box office, trailing behind "Scary Movie."
- A "B" CinemaScore places the reboot in similar territory to other films like "Green Lantern" and "Batman v Superman: Dawn of Justice."