Scary Movie Franchise Achieves Record-Breaking Global Box Office Opening
The latest installment in the *Scary Movie* franchise has made a significant impact at the global box office, securing a franchise-best opening weekend with $105.5 million worldwide.
This performance marks a strong return for big-screen comedies, according to Paramount and Miramax.
Domestically, the film, starring and written by the Wayans brothers, earned $55 million.
International markets contributed an additional $50.5 million, with the film opening at number one in 53 markets, representing 95% of its international footprint.
This overseas debut was reportedly 75% larger than *Scary Movie 3*, which previously held the record for the franchise's biggest international start.
The global opening for *Scary Movie* also exceeded the $97 million global debut of Paramount and Spyglass’ *Scream 7*, indicating a robust audience reception.
In the U.S., EntTelligence reported 3.76 million admissions, with 41% of Saturday's business occurring after 8 PM.
Directed by Michael Tiddes, *Scary Movie* claimed the top spot in several key international territories.
These include Mexico ($6.7 million), the UK ($5.5 million), Brazil ($5.1 million), Colombia ($1.8 million), and Bolivia ($488,000).
The film also performed strongly in Germany ($5.5 million), France ($3.2 million), and Australia ($2.7 million), among others.
In the U.S.
and Canada, premium large format (PLF) screens accounted for 26% of the weekend's revenue, with the East, South, South Central, and West regions showing the strongest business.
The AMC Burbank was noted as the top-grossing venue, bringing in $114,500.
Audience demographics indicated a mix of new and returning fans, with 88% identifying as franchise fans and 90% having seen a previous *Scary Movie* film.
Diversity demographics from Paramount showed a significant Latino and Hispanic audience at 37%, followed by Caucasian at 36%, Black at 21%, and 6% other.
A substantial 78% of the audience was under 35.
In other box office news, the Amazon Studios production of *Masters of the Universe* saw a global cumulative total of $54.3 million, with $29.3 million from North America and $25 million internationally.
This performance suggests that the film did not resonate strongly with a new generation of viewers, as the largest demographic was 45-54 year-old men at 29%.
Critics gave *Masters of the Universe* a 66% fresh rating, while audiences on Rotten Tomatoes rated it 87% with a 65% definite recommend.
The film received a B CinemaScore stateside, which was higher than *Scary Movie*'s C+.
Key points
- The new Scary Movie film achieved a franchise-best global opening, grossing $105.5 million worldwide.
- The film's domestic opening accounted for $55 million, while international markets contributed $50.5 million.
- This global start surpassed the $97 million global debut of Paramount and Spyglass’ Scream 7.